Free resource
Free Industry Intelligence Template
A Notion + Google Sheets template to track and analyse your competitors — built for founders who want a system without the complexity.
What is included
Competitor overview sheet — one row per competitor with key info, positioning, and ICP notes
Change tracking log — a simple table to manually record changes you spot over time
Pricing comparison matrix — side-by-side view of competitor plans and features
Battle card template — quick-reference cards for sales and customer conversations
Keyword and messaging tracker — capture how competitors describe their product over time
Monthly review checklist — a structured process to review your competitive landscape monthly